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For several months now – I’ve been meaning to add a post regarding a few books I’ve recently read.

Crowdsourcing: How the Power of the Crowd is Driving the Future of Business by Jeff Howe

picture-31 Jeff Howe coined the term ‘crowd sourcing’ in a Wired article in 2006 – he then went on to expand his theory into this book.  Crowdsourcing sets out the method by which the ‘power of the many can be harnessed together on the internet to build and to innovate’. Howe does a good job of explaining how all this has been made possible by technological advancement, mixed with social and economic change. Throughout many examples he illustrates how crowdsourcing is becoming and will become ever more present in our daily lives, whether we realize it or not.

It’s a good easy read, and if you are a Mozillian – much of this will seem like second nature too you, but its still worth a read (and the examples outside of software are interesting).

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li & Josh Bernoff

picture-6This was more of a typical business book, but gave more than I expected. The style of the book was written to the business manager trying to make sense of our brave new world e.g. think of a corporate company trying to get with the 21st century — Facebook, Web 2.0, Flickr, sharing content etc. It was amusing to read at times and the authors from Forrester Research had certainly done their homework. At times, I have to admit, it was a little cringe worthy; but on the whole I was delighted to see a book written to help businesses get to grips and think carefully about the new path of the social web. Having more people understand the freedom of sharing content and the power of collaboration – can only be a good thing. Its something open source has known all about for a very long time. There’s not a lot of point reading this to glean more about how to work in this environment if you are already working in open source, however, if you want to get a taste how the business world views what we live and breathe every day, then it has some pretty interesting tidbits.

The Lego Group example on “how to energize an existing community”, Pages 145-147) made great reading.

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Join us for our open Community Marketing call today – March 25 at 10am PST / 5pm UTC.

• Dial-in: +1.650.903.0800, followed by 92# and then 7391#
• Toll-free: +1.800.707.2533, followed by 369# and then 7391#

(The toll-free number works with Skype and some other VOIP services from outside the US.)

For those that can’t make the call or want to participate online, join us in #marketing on IRC (for an easy way to login, visit the CMT IRC page).

Here’s the agenda:

Look forward to see you there!

Join us for our open Community Marketing call today – March 11 at 10am PST / 5pm UTC.
Call information:
Dial in  +1.650.903.0800, followed by 92# and then 7391#.

Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#.

For those that can’t make the call or want to participate online, join us in #marketing on IRC (for an easy way to login, visit the CMT IRC page).

Here’s the agenda:

1) Announcements

2) Mozilla Labs:
– Overview
– How to get involved

3) Firefox 3.1 ->  Firefox 3.5:
– Update on timing
– Launch team

4) Marketing idea incubator
– Public Displays of Firefox
– Holi update
– Easter promotion

5) Affiliate Buttons:
– How to create one

6) Community Marketing Guide
– MozCamps Explained

7) Quick events update

Look forward to see you there!

Last week, as my colleagues Patrick and William shared, Mozilla was delighted to announce our partnership with the CyberMentors initiative from the UK charity BeatBullying.

CyberMentors is an extremely important and worth while project with the aim of keeping young people and children safe online. Whilst the Internet provides countless opportunities for learning, knowledge, and fun at the click of a button, “… Cyber Bullying is unfortunately the most common problem experienced by young people on the Web in the UK”.  (Find out more about what CyberBullying is)

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“… I am delighted that Beatbullying is taking a lead in training more than 3,000 CyberMentors to take its successful peer mentoring programme into schools and to establish it online.” Noted Gordon Brown, the UK PM in a video address at the launch of CyberMentors.

Become a Mozilla sponsored CyberMentor!

We are now searching for 10 people who will be sponsored by Mozilla to be trained as a CyberMentor in the UK. As Patrick explained: “Anyone can become a Cybermentor, and there is no need for previous experience of working with children: the only pre-requisite is understand and empathy for those who are experiencing bullying.”

The training is in London, so we hope to find SE England-based community members first – over time, the programme will roll out to the rest of the country. Please read Patrick’s post for more information on what is expected of you as a CyberMentor: http://patrickfinch.net/2009/03/03/mozilla-and-cybermentors/

For more information on how to become a CyberMentor please contact William or Patrick directly at william at mozilla dot com or Patrick at pfinch at mozilla dot com.

Please help us take a firm stance against Cyber Bullying, and help our children safely experience the wonder which is the Web.

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When:

Tuesday March 10, 2009 from 6:30pm – 8:30pm

Where:

somewhere in London, UK (To be announced )

After our inaugural ‘Mozilla Labs Meetup‘ in London on Feb 26th we are back with more – and this time out of the normal monthly schedule.

Join us for our “Bespin Special” – we’ll have Ben Galbraith & Dion Almaer in London (of Ajaxian fame and the guys behind the Mozilla Developer Tools Group) who are going to talk about their latest project: Bespin

This is an informal get-together – so bring your laptops and join us for some great food-for-thought, inspiring discussions and some hacking. And as always, we would love to hear from you! Get involved with a Labs project. Get feedback on your own projects.

Register your interest here: http://upcoming.yahoo.com/event/2114472/

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Venue added: The Hub in Kings Cross, 1 min to walk from Kings Cross St. Pancreas.

http://the-hub.net/places/kingscross.html

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Second day at CeBIT today for Mozilla, and day we’ll be holding the first of two sessions in the open source forum area. Chris Hofmann will be talking about how to leverage Firefox in Enterprise and mixing this with an informal discussion about the experiences people have encountered deploying Firefox in the workplace. Read the full overview below:

When:
Wednesday March 4th at 2:30pm
What:
“Understanding Open Source & Mozilla. How You Can Leverage Firefox in Your Enterprise or Institution.”

Chris will explain what is behind Firefox’s amazing growth in browser market share over the last 5 years, and offers insight into what is driving adoption in Enterprise and Institutional settings. He will share ideas on how to evaluate if Open Source is the right solution for your organization, and how institutions are gaining leverage in their businesses by using Open Source Software solutions. Chris will describe how to set up pilot projects to identify and remove obstacles for successfully deploying Firefox.

The talks from the OpenSource Forum will be streamed live – so if you are not at CeBIT, check out the live stream of Chris’s talk at 2:30pm CET:
http://streaming.linux-magazin.de/en/program_cos09.htm

The full OpenSource Forum program is here : http://www.linux-magazine.com/events/cebit_open_source_forum

Chris and Tim Riley will be holding another talk on Saturday Mar 7th at 2:30pm CET on ‘Getting involved with the Mozilla Project’ which will also be streamed live.

Tomcat, Chofmann and I were at the first day of CeBIT today, working our demo booth in the open source project area.

A long day on our feet, but totally worth it! Engaging with our Firefox users, and huge fans of Mozilla and open source. Its a real humbling and inspiring experience to really talk to people about why they use, and love Firefox. I’ll post a round up after the event, but at least from one day of asking questions at CeBIT most German users primary love of Firefox — is a love of Add-ons. Customization is everything! Lucky we have more than 6,000 Add-ons to choose from then! 🙂

The picture below was taken by Viktoria at tiburon-tv.com — she also did an interview with Chris and I:http://www.tiburon-tv.com/2009/03/03/the-mozilla-team-loves-the-german-market-cebit-webciety/

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So, more of the same tomorrow. 🙂

PS: We even managed to capture a glimpse of Arnold Schwarzenegger, the Governor of California, CeBIT’s partner state this year. In true Arnie style – he told world leaders to stop “whining and complaining” about the economic slowdown.

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Exciting News of the Day: William has just announced that here at Mozilla in Europe we are looking for a Community Marketing Intern for this summertime. Check out William’s blog for more details, but here’s a brief overview:

EU Community Marketing Internship

Location : Paris, France

Duration : 3-6 months

Internship responsibilities:

• Assist in developing, designing and implementing new community programs and marketing campaigns
• Communicate daily with European community member via IRC, forums, blogs etc…
• Assist with planning and logistics of Mozilla community events
• Represent Mozilla at conferences, tech fairs, community gatherings and various public events
• Provide day-to-day administrative support

We are delighted to be able to offer this position, and look forward to receiving applications from across Europe over the next few weeks.

There will be a lot of hard and interesting work, and don’t worry you wont need the jack boots! 😉

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We are very happy to announce Mozilla will be at CeBIT all next week. Its the first time we have a presence at this event — which is actually the world’s largest and most renowned trade fair for the world of IT and telecommunications. We are able to attend, along with 14 other open source projects (- read a full list here) — thanks to Linux New Media, the CeBIT organizers and the Deutsche Messe. I’ll be attending, along with Chris Hofmann, Tim Riley, Tomcat and Kai Engert. So, be sure to stop, by say hello, and find out what’s new at Mozilla.

During CeBIT you can also listen to 2 Mozilla presentations held in the CeBIT Open Source Forum:

Session 1 –
Timing: Wednesday March 4th at 2:30pm
Title: Understanding Open Source & Mozilla. How You Can Leverage Firefox in Your Enterprise or Institution.
Speakers: Chris Hofmann (Dir. of Special  Projects)

Chris will explain what is behind Firefox’s amazing growth in browser market share over the last 5 years, and offers insight into what is driving adoption in Enterprise and Institutional settings. He will share ideas on how to evaluate if Open Source is the right solution for your organization, and how institutions are gaining leverage in their businesses by using Open Source Software solutions. Chris will describe how to set up pilot projects to identify and remove obstacles for successfully deploying Firefox.

Session 2 –
Timing: Saturday March 7th at 2:30pm
Title: Getting involved with the Mozilla Project
Speakers: Tim Riley (Dir. of Quality Assurance) and Chris Hofmann  (Dir. of Special  Projects)

Mozilla will describe how you can have impact on improving the web, and contributing to a better browser experience for 230 Million browser users around the world.  Sharing the core values of the Mozilla project and why people participate, Mozilla will explain how you can get involved in a wide variety of ways; including non-programming areas. Find out about projects which are looking for help.

When is CeBIT?

March 3rd – 8th, 2009

Where is it, and how can you find us?

Hannover Messe, Hannover, Germany. You can find us at the Open Project Area in Hall 6, Booth F50

We  look forward to see you there!

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After many months of careful research, pulling and planning, the Mozilla Community Marketing Guide is LIVE!

Go to http://contribute.mozilla.org/Marketing and check it out!

This is a great milestone for us as a team, and as a marketing community. If you are involved in marketing Mozilla and Firefox, you will have known there was no shortage of information lurking around on SpreadFirefox, Mozilla.org, SpreadThunderbird etc – but there wasn’t really a single place where you could find all the dos and a few don’ts about marketing Mozilla, our mission and our products. So – we are very glad to say that’s all changed since 6pm GMT today!

You can now find an array of information, everything from blogging and tagging about Mozilla, to talking with the press, attending and organising events, Guerrilla Marketing Activities and so much more!

If you are just getting started this site will act as your guide to kick off your first campaign or event, and if you are an old pro like many of you are – then we hope this will make your life easier, and you’ll learn something new to boot!

The idea for this came together some time ago now, when I first joined Mozilla and as a newbie (new person), I was trying to find my way around all our marketing materials and activities. There was so much to learn, and so many places to remember this or that bit of information — I could appreciate how hard it would be for a community marketeer who wanted to get involved in the project, but not know where to start! The idea of a toolkit came to mind, and when Patrick and William joined late last summer, and along with Mary they took up the challenge to make it happen.

A huge Thank you to everyone who has contributed, and made this happen – its an amazing example of working together in itself.

It’s a ‘work in progress’ area, one we’ll keep adding to – and so please let any of us know if you have suggestions to add to the Guide.

So.. good luck, enjoy and we hope it will help spur many more marketeers, and marketing activity!

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