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I’ve had the great privilege to work at Mozilla for about 2.5 years now, and time after time there are some things which always stand out:

  • Distributed nature is our strength
  • Passionate people make great things happen
  • We are global, yet think, and do what’s right at the locale level
  • We are deliberate

People will tell you with no surprise, this is the kind of backbone and success of open and decentralized organizations. But I will tell you, unless you’ve experienced the possibilities in action, and worked with such a team to truly create, its hard to appreciate what this kind of dedication and commitment is all about.

A current example is Mozilla’s Open to Choice campaign, whereby scores of people are coming together from across Europe intent on informing and educating people about the importance of the Web browser, and why that informed choice matters. The campaign sets out to help tens of millions of Europeans who are currently experiencing the Microsoft Browser Choice screen, an initiative from Microsoft which gives Internet Explorer users the opportunity to choose their own Web browser. So far together Mozilla has –

Our campaign is on going, but at this stage I would like to call out some heartfelt thanks to the Mozilla teams, and our ever present wider community including: Members of the Mozilla Marketing community who have already done so much to share and spread browser choice in Europe. Our design community who helped create web site and campaign assets. And a special thanks goes to *all* the l10n teams who worked tirelessly, burning much midnight oil to get the campaign site live in 15 locales. Plus, to many friends and partners of Mozilla who are also making this campaign possible, a heartfelt thanks to you.

Patrick Finch also has a blog post thanking everyone who worked on the Browser Choice screen for Mozilla.

I’ve said this at least 50 times in the last few weeks, but I’ll say it again here – working on a project such Open to Choice, which has so much importance, to so many people, created by so many committed individuals — is a true inspiration. There’s no doubt in my mind that informing millions of people about the importance of browser, and Web choice is exactly the right thing to do. And that’s what we’ll keep doing!

picture-12Over the weekend I read Seth Godin‘s new book – Tribes. It’s a great read if you are involved in a movement like Mozilla, and pulls together much of the why and the how, of how we have been operating all together as a ‘tribe’ for years.

And if you are not yet involved in a project or tribe, this book is certainly an empowering read to go out there and make a difference to your workplace, your hometown, and even the World. Godin makes claim, with all the technology out there, and more than 1 billion people connected via the wonderful thing that is the Web – we should all be able to follow our beliefs and make change happen. I’d like to second that!

Some noteworthy points:

‘The movement happens when people talk to one another, when ideas spread within the community, and most of all, when peer support leads people to do what they always knew was the right thing.’

‘Tribes are bored of yesterday, and demand tomorrow’

‘With enough leverage, you can change your company, your industry, and the World.’

As we move into 2009 – I’m excited to see what our Mozilla community is going to accomplish together as a tribe. We have already come so far, and are a tremendous example to the World of just what can be achieved when people come together and want change to happen.

Parting thought: Godin quotes Flynn Berry who claims that when people talk about opportunity, we should substitute the word opportunity with ‘obligation’. I like this idea very much, and think we all have an obligation ‘…to change the rules, to raise the bar, to play a different game, and play it better than anyone has the right to believe is possible’. Do something good for the world in whatever manifestation this may take.

So – whether that’s encouraging more people to get involved with the Mozilla project, joining a tribe which speaks to you, or leading others to follow your passion and belief – make it happen today. There’s no time to waste – go tell your story! 🙂

Download the Tribes Q&A ebook

What better way to understand better how well Firefox is doing in a particular country than to ask our community of users in that place.

With your help, we have put together a simple survey of questions, which will help us get a sense of how well ‘you’ think Firefox is doing in your country. Its called the “Firefox in your country” survey.

We think its important to ask you for your opinion, so the questions not only ask about your own use of Firefox, but also cover questions such as: why do you think people use Firefox, and how? To, what kind of product features do you think are most important for Firefox users?

Over the next few weeks we’ll be running 6 surveys, in 6 different languages – they are now online and fully available in English, Spanish, Polish, German, Brazilian Portuguese and Indonesian. And, just to let you know, we are keen to replicate the survey in other languages, so we’ll be working on next steps for this in the coming weeks.

You can go to the survey here:
(Scroll down to see a language selector right at the bottom of the page)

The survey should take a quick 5-10 minutes to complete. If you’d be prepared to share the survey with friends and family, even if they are not current Firefox users we would be interested to hear from them. Please also feel free to blog about the survey.

Thanks very much for your help in taking the survey, we are sure your feedback will be very interesting and we’ll look forward to sharing the results back with you soon.**

Take me to the “Firefox in your country” survey

** We will be publishing the aggregate results, but will neither hold, nor publish any personal information.

Please join us for our bi-weekly events triage call today at 10 a.m. PDT (7pm CET).

Dial-in is 650-903-0800, ext 91, id 248 and #events on  Here is the agenda:

* Jornadas Regionales de Software Libre
* Congresso Estadual de Software Livre (CESoL-CE) – August 19 – 23, 2008
* COSCUP 2008, Taipei, Taiwan: Mozilla is co-sponsoring and Gen Kanai is attending.
* BarCamp Bangkok, August 30 – 31: Mozilla is co-sponsoring and Gen Kanai is participating.
* Firefox Sinhala Demonstration to School Teachers
* From Side Project to Startup:  Request for sponsorship.
* Firefox Sinhala Demonstration to School Teachers
* Other events?

Events Triage Call,  July 23, 2008 10 a.m. PDT
Please join us for our bi-weekly events triage call today at 10 a.m. PDT, 7pm EST and 6pm GMT.

Dial-in is +1 650-903-0800, ext 91, id 248.

Here is the agenda:
o Booth
o QA BoF
o Community Party
* Black Hat:
o Milk & Cookies Party
o T-Shirt
*EU Update
*Mozilla Camp EU

This week, I had the great pleasure of welcoming William Quiviger to the Mozilla team in Europe.

William will be based in our Paris hub. I’m happy to say as part of the marketing team, he’ll be giving more focus to community marketing, plus fostering and enabling participation in Europe. He’s an interesting character, being born French, but growing up mostly in the US and traveling extensively. Amongst a passion for British Comedy and Fish (yes, with a capital) – he has a great talent for bringing people together and helping them make things happen.

You can follow Williams blog and Tweets here:

You’ll be hearing alot more from William soon.

Welcome William – we are excited to see what great things you will bring to Mozilla.

Nice write up on Web Worker Daily about building online communities:

Aliza Sherman’s points are basic to many of us who have been working with online communities for some time – but I do appreciate her words of wisdom. As the title of the article states… “Building Online Community Brick by Virtual Brick” – no community can spring up and grow without careful nurture, and the tools and people to make it a success. Here at Mozilla – our community of people is our life source and always has been. Without their energy, without focus, and respect for each other to make great things happen on the Web – we certainly would not be celebrating sure an amazing 10 years of achievements at Mozilla this year.

The Firefox 3 T-shirt design contest has finished, and we’re excited to announce the winners! Congratulations Tracie Andrews from the UK. Here’s her wining design which will be featured in the Mozilla Store as the official Firefox 3 T-shirt:

Firefox 3 t-shirt winner

The runners up were Kevin Weagle, Ali Riyaz, Mathew Anderson, and Brett Rex Cannell.

We received an incredible 2,000 submissions from all around the world. Thanks again to everyone for your support and creative contributions. Well done to all the winners!

Great news!  We have started a search for an EU Community Marketing Manager to join Mozilla in Europe.

Its an exciting position where the ideal person will have a mixture of marketing and community/community management experience. And of course you need to be passionate about technology, the web and open source!  Below is the job overview, the location base is flexible in Europe. If you are keen, or have someone in mind I would love to hear from you!

Should you be interested in this position, please write to and use “EU Community Marketing Manager” as the subject of your e-mail.

We are excited to find a great person to help us with community marketing in Europe!!

EU Community Marketing Manager – (Location Flexible; Based in the EU)
Reporting to the Director of European Marketing, the European Community Marketing Manager will be responsible for developing and supporting Mozilla’s open source communities throughout Europe, whilst enabling and assisting communities to promote and spread Mozilla products and vision.  Collaborating as part of a global marketing team and working directly with local communities across Europe, primary responsibilities will include defining and implementing regional community campaigns and activities, market research, and day-to-day efforts in order to support community growth and effectiveness.

• Develop and implement new community programs
• Communicate across a diverse community of project contributors and product advocates
• Define and help implement European community marketing campaigns
• Encourage and support communities’ organic/grassroots marketing campaigns
• Conduct and assist with regular community surveys
• Work closely with product team to manage promotions and programs designed to deepen community engagement
• Oversee market, competitive, and customer research to understand customer needs and opportunities
• Review, share and provide information on Spreadfirefox, forums and blogs
• Manage key external partner relationships where necessary
• Where needed, participate with company presence at key tradeshow, conference and industry events
• Assist with other marketing related activities

Position Requirements:

• Bachelors /B.Sc degree. Fluent in at least one European language, plus English
• 3+ years professional experience in online community management and/or working on the marketing of a consumer-focused web property
• Expert in encouraging communication within social media applications (forums, blogs, etc.)
• The ability to speak effectively with product and development team
• Prior high-tech experience preferred and/or a deep love and appreciation of the internet and technology
• Ability to think, plan and execute resourcefully, with minimal supervision
• Outstanding planning, communications, skills, result focused
• Able to work effectively in a fast-paced, start-up environment
• Ability and willingness to travel internationally
• Experience with open source an asset

About Mozilla

Mozilla is focused on creating great software and maintaining choice and innovation in key Internet applications such as the highly acclaimed Mozilla Firefox web browser. We also provide a framework for the creation of web-enabled applications.

Mozilla is one of the largest open-source software development projects in existence. It includes paid and volunteer contributors numbering in the thousands, a range of spin-off projects, and a set of companies using Mozilla technology to build products. Mozilla guides the technical direction, development, testing, quality assurance, project management, software release, and infrastructure-building activities for this diverse group.

Mozilla employees work within a unique structure that combines open source DNA and development methodologies with extensive commercial involvement. We lead a highly invigorated community; our products garner worldwide attention; our technology touches the heart of the web itself. Successful employees are quick learners driven by the goals of innovation and choice on the Web, excited by change, unbothered by ambiguity, motivated by personal excellence, happy when doing many things and highly dedicated to the success of the project


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