I’ve had the great privilege to work at Mozilla for about 2.5 years now, and time after time there are some things which always stand out:
- Distributed nature is our strength
- Passionate people make great things happen
- We are global, yet think, and do what’s right at the locale level
- We are deliberate
People will tell you with no surprise, this is the kind of backbone and success of open and decentralized organizations. But I will tell you, unless you’ve experienced the possibilities in action, and worked with such a team to truly create, its hard to appreciate what this kind of dedication and commitment is all about.
A current example is Mozilla’s Open to Choice campaign, whereby scores of people are coming together from across Europe intent on informing and educating people about the importance of the Web browser, and why that informed choice matters. The campaign sets out to help tens of millions of Europeans who are currently experiencing the Microsoft Browser Choice screen, an initiative from Microsoft which gives Internet Explorer users the opportunity to choose their own Web browser. So far together Mozilla has –
- Created the Open to Choice website in 15 languages
- Published an Open Letter on the importance of browser choice
- Garnered the media’s interest to bring awareness of browser choice to their readers
- Created ways for anyone to spread the word about browser choice, and kicked-off Team Power Choice
- Created and deployed digital public service ad campaign
- Commissioned a European wide browsing and Internet study
Our campaign is on going, but at this stage I would like to call out some heartfelt thanks to the Mozilla teams, and our ever present wider community including: Members of the Mozilla Marketing community who have already done so much to share and spread browser choice in Europe. Our design community who helped create web site and campaign assets. And a special thanks goes to *all* the l10n teams who worked tirelessly, burning much midnight oil to get the campaign site live in 15 locales. Plus, to many friends and partners of Mozilla who are also making this campaign possible, a heartfelt thanks to you.
Patrick Finch also has a blog post thanking everyone who worked on the Browser Choice screen for Mozilla.
I’ve said this at least 50 times in the last few weeks, but I’ll say it again here – working on a project such Open to Choice, which has so much importance, to so many people, created by so many committed individuals — is a true inspiration. There’s no doubt in my mind that informing millions of people about the importance of browser, and Web choice is exactly the right thing to do. And that’s what we’ll keep doing!