You are currently browsing the tag archive for the ‘community marketing’ tag.

Picture 1

Marketing is funny at Mozilla. Whenever, I’m asked what do I do, I’ll very often say “marketing” — and that always feels strange when it tumbles out of my mouth. The next question is usually “… so what is marketing at Mozilla then?” … and further questions about “If you do all that, how big is the team?”

Let me try to answer…

What is marketing at Mozilla?
Well, this would be a very long answer if I went into even half the detail. But let me say in short – our job is all about…
- Sharing and advocating for a more open and better Web
- Spreading Firefox, and having people enjoy a modern browsing experience
- Help build and work together with Mozilla communities, and other open source communities to make great software

and we do this in so many ways which are not typical to marketing. We …

- Work together in the open to craft, build and run campaigns
- Empower and encourage communities to hold their own events and campaigns
- Share results in public, and talk about both our achievements and findings to take on board in future

- and much, much more…

How big is the Team in Europe?
In Europe there are 4 people including myself who help do the above. But actually, our team is much bigger than this. In each country there are scores of Firefox and Mozilla fans, and community members who each day advocate and share the importance of the open Web. Our wider team reaches in the hundreds, and that’s the way we like it!  Anyone can join, and anyone can get involved regardless of skill. The only requirement is a passion for open source and a desire to make the Web better.

** New Open Community Marketing position **
So if you got this far in my post — I’d say you are interested in marketing and community at Mozilla. And we are very lucky to have an open full time job opportunity available for a European Community Marketing Manager. The position is based in Paris. Here’s a quick round up of the job spec:

European Community Marketing Manager
Primary responsibilities include development of new programs to engage community and activism, as well as promote Firefox mindshare throughout Europe. Defining and implementing regional community campaigns and activities, market research, and day-to-day efforts in order to support community marketing, growth and effectiveness.

The ideal candidate will be highly organized and self-motivated, a strong communicator with experience managing marketing programs and campaigns.

** Primary Responsibilities:
* Lead, develop and implement new community grassroots  initiatives and marketing campaigns
* Support and initiate activities for Mozilla Campus reps program in Europe
* Contribute to overall community marketing programs with “real-world” components (eg. Meetups, Campus events, launch parties, etc)
* Conduct and assist with regular community surveys
* Review, share, participate and provide information on Spreadfirefox, forums, marketing mailing lists, IRC and blogs
* Communicate across a diverse community of project contributors and volunteers
* Assist with other marketing related activities and where needed, participate at key trade shows and events
* Provide support for Mozilla Mission-focused community initiatives

So, if you want to be a part of this amazing movement. Read more about the job and apply here.

** Photo courtesy of homardpayette on Saturday February 7th 2009 at FOSDEM ’09

Reblog this post [with Zemanta]

Hi all:  Please join us for todays’s community marketing call at 10am PDT / 18:00 UTC on April 8th

How to join the call:

  • Dial-in Info: +1.650.903.0800, followed by 92# and then 7391#
  • Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#. If you’re outside the US, use Skype to call in with our toll-free number.
  • You can also watch the meeting live in Open Video at air mozilla
  • For those that can’t make the call or want to participate online, join us in #marketing on IRC (irc.mozilla.org).

Agenda:

  • Spread Firefox
    • Launch
    • Community Spotlight
  • Community Marketing Team Update:
    • Launch activities
    • Overall program going forward
    • Name suggestions?
  • Mozilla.org update
  • Roundtable updates:
    • Irina
    • Tobi
    • Tomcat
  • Events:
    • Europe Update
    • Portland BarCamp
    • OSBridge
Reblog this post [with Zemanta]

Join us for our open Community Marketing call today – March 25 at 10am PST / 5pm UTC.

• Dial-in: +1.650.903.0800, followed by 92# and then 7391#
• Toll-free: +1.800.707.2533, followed by 369# and then 7391#

(The toll-free number works with Skype and some other VOIP services from outside the US.)

For those that can’t make the call or want to participate online, join us in #marketing on IRC (for an easy way to login, visit the CMT IRC page).

Here’s the agenda:

Look forward to see you there!

Join us for our open Community Marketing call today – March 11 at 10am PST / 5pm UTC.
Call information:
Dial in  +1.650.903.0800, followed by 92# and then 7391#.

Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#.

For those that can’t make the call or want to participate online, join us in #marketing on IRC (for an easy way to login, visit the CMT IRC page).

Here’s the agenda:

1) Announcements

2) Mozilla Labs:
- Overview
- How to get involved

3) Firefox 3.1 ->  Firefox 3.5:
- Update on timing
- Launch team

4) Marketing idea incubator
- Public Displays of Firefox
- Holi update
- Easter promotion

5) Affiliate Buttons:
- How to create one

6) Community Marketing Guide
- MozCamps Explained

7) Quick events update

Look forward to see you there!

picture-22

After many months of careful research, pulling and planning, the Mozilla Community Marketing Guide is LIVE!

Go to http://contribute.mozilla.org/Marketing and check it out!

This is a great milestone for us as a team, and as a marketing community. If you are involved in marketing Mozilla and Firefox, you will have known there was no shortage of information lurking around on SpreadFirefox, Mozilla.org, SpreadThunderbird etc – but there wasn’t really a single place where you could find all the dos and a few don’ts about marketing Mozilla, our mission and our products. So – we are very glad to say that’s all changed since 6pm GMT today!

You can now find an array of information, everything from blogging and tagging about Mozilla, to talking with the press, attending and organising events, Guerrilla Marketing Activities and so much more!

If you are just getting started this site will act as your guide to kick off your first campaign or event, and if you are an old pro like many of you are – then we hope this will make your life easier, and you’ll learn something new to boot!

The idea for this came together some time ago now, when I first joined Mozilla and as a newbie (new person), I was trying to find my way around all our marketing materials and activities. There was so much to learn, and so many places to remember this or that bit of information — I could appreciate how hard it would be for a community marketeer who wanted to get involved in the project, but not know where to start! The idea of a toolkit came to mind, and when Patrick and William joined late last summer, and along with Mary they took up the challenge to make it happen.

A huge Thank you to everyone who has contributed, and made this happen – its an amazing example of working together in itself.

It’s a ‘work in progress’ area, one we’ll keep adding to – and so please let any of us know if you have suggestions to add to the Guide.

So.. good luck, enjoy and we hope it will help spur many more marketeers, and marketing activity!

Join us for our open Community Marketing call – February 25 at 10am PST / 6pm UTC.
Call information:
Dial in  +1.650.903.0800, followed by 92# and then 7391#.

Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#.

For those that can’t make the call or want to participate online, join us in #marketing on IRC (for an easy way to login, visit the CMT IRC page).

Here’s the agenda:

Look forward to see you there!

PS: The meeting will air on Air Mozilla (http://air.mozilla.com/) using Theora.  Please use the 3.1 beta (http://www.mozilla.com/en-US/firefox/all-beta.html) or the nightlies to access it!

picture-21

Spread some Firefox love this year! Give your love, crush or dear friend  – let them know why you love them and Firefox so much!

Some of Mozilla Community Marketing team and Brinkhurst Design have put together a great E-greeting, which will let you share your love with your loved ones, and Firefox!

NB: “…You are strongly advised to not send an email unless you are sure you know who your valentine is. To prevent the evil nasty people who try to have more than one valentine breaking someones heart, Foxkeh wont allow you to send emails to more than one person.”

Read more at: http://www.spreadfirefox.com/node/3465

picture-2

Please join us for our 2nd community marketing call today at 10am PST / 6pm UTC.  Find the call info and agenda below.

Call information:
Wednesday, February 11 at 10am PST / 6pm UTC.  +1.650.903.0800, followed by 92# and then 7391#.  Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#.   For those that can’t make the call or want to participate online, join us in #marketing on IRC (for an easy way to login, visit the CMT IRC page.

Agenda:

* 3.1 Launch
- Messaging & Objectives:
– Drive consumer awareness & trial of 3.1
– “Fastest Firefox Ever”
- Any marketing ideas for 3.1?

* Community Marketing Guide
- Launch update
- Purpose & feedfack

* Community Marketing Team
- Roles & format:  Feedback needed on what you’d like to see as we
develop a more structured program

* Spread Firefox
- New design planned for early March
- Triaging bugs now — any usability issues we should be aware of?  Mary is tracking critical ones here:  https://wiki.mozilla.org/Spread_Firefox_Revamp#Critical_Usability_.26_Ot…
- Anyone interested in helping? Check out our bug tracking thread.

* Valentine’s Day
- Any activities planned?
- Check out FuzzyFox’s Firefox Valentine email tool.

* Campus Reps
- Brainstorm on ideas to expose Fx to college students

* Marketing Firefox success stories:
- Any to share?

* Events
- Europe update, including FOSDEM
- India is underway:
http://blog.mozilla.com/blog/2009/02/09/heading-to-india/
- SxSW:
– Still fleshing out Labs meetup

Read more and add comments for the agenda at: http://www.spreadfirefox.com/node/3453

Love to see you there!

Are you a Firefox fan? A loyal user who has wanted to get involved in the project, but thinks you need to have coding skills and bug fixing skills to help out? Think again! :)

The Mozilla community is in fact made up of hundreds of people from around the world who all contribute differently to the success of Firefox, and the Mozilla project. We all work together to make the Internet better for everybody.

If you’ve always wanted to get involved with Mozilla, or are looking for new ways to contribute, now is your chance to connect with other passionate, creative, and dedicated people as part of the Mozilla community marketing team.

Why not join us this week, at our first open Mozilla marketing meeting of the year?

It will take place on Wednesday, January 28th @ 10am PST / 6pm GMT / 7pm CET.

Agenda:

1) Community Marketing call:
* Purpose/goals
* What do our community members hope to accomplish as part of the team

2) Firefox 3.1
* Launch timing
* Site changes
* Feedback wanted:  Are you using it?

3) Community Marketing Guide
* Purpose
* Feedback

4) Spread Firefox Redesign

5) Marketing Firefox Success stories

6) Mozilla Events
* European update
* Techkriti
* GNUnify
* Scale
* SxSW
Find out more details on how to join the call and the marketing team – here: http://www.spreadfirefox.com/cmt

Come along, share your ideas, or simply listen in – we’d be delighted to have you aboard!

Categories

Jane’s Twitter

Follow

Get every new post delivered to your Inbox.