Engagement vs. Marketing?

Marketing, so the dictionary says, is: “… the action or business of promoting and selling products or services, including market research and advertising”.  But to Engage means to: “attract or involve, cause someone to be involved in, participate, establish a meaningful contact or connection…”.

Which one sounds right for Mozilla?    Doesn’t take too much thought, right?

Engage is what we’ve always done. Together as a global community we have and continue to, attract millions of Firefox users, welcome participation and collaboration, build strong relationships, and carve a place in people’s hearts and minds. A non-profit attracting 400M+ Firefox users across the world, isn’t able to do that without people who quintessentially care about the Internet and People.

So what else can we do?
We think its important to further expand engagement, and especially with our users. Over the coming weeks and months we’re going to be examining and expanding the ways we connect with our Firefox users; increasing the ways people can connect, find product know-how and get to know the organization. At the same time, we want to create more, easy ways for people to get involved and participate in Mozilla. The project is already expanding to artists, film-makers, teachers and more, via the Drumbeat initiative. These are exciting times to involve as many people as possible in building a healthy Internet (and have fun!).

What can you do?

We would love your thoughts and input. Many of you reading this have been demonstrative in the building of the Mozilla movement this far, you are some of the most experienced people out there who know how to widen participation in the project and spread Firefox.

We’ve started a wiki page, and added some of the details about projects which we’ve started, there will and should be more. Please do reach out to myself, and others mentioned on the wiki if you would like to help, or find out more. We’ll all be posting more details soon, and would love to hear from you anytime for comments, ideas and help.

https://wiki.mozilla.org/User_Engagement